It provides the ability to interact with restaurants for food delivery. Įle.me launches in China as an “online to offline” (O2O) platform for mobile users. It would become a popular restaurant discovery service. Įat24hours, an online restaurant delivery service, is founded. ĪmazonFresh initially offers home grocery delivery to residents of the Seattle suburb of Mercer Island in an invitation-only beta test in August 2007. Īustralian online food and beverage ordering app Menulog launches as the first aggregated food delivery service in the country. Online food ordering site Hungryhouse launches. Snapfinger is founded as a restaurant search and remote ordering site for take-out, delivery and catering. It is the largest online food ordering platform in the Middle East. GrubHub, an online restaurant delivery service, is founded in 2004 by two web developers, Matt Maloney and Mike Evans, who were looking for an alternative to paper menus. Safeway begins delivering online grocery orders. Papa John's pizza launches online ordering. The company had made profits in New York, Boston and San Francisco in December and secured $25 million in investments prior to shutdown. As of 2019, it is the biggest online delivery portal in the country. SeamlessWeb is founded in order to provide companies with a web-based system for ordering food from restaurants and caterers. Kozmo, an online delivery services for many services (including groceries) founded. Webvan, an online grocery delivery service, is founded by Louis Borders. The site originally services only northern California, later expanding to several additional cities in the United States. World Wide Waiter (now known as ), launches as the first online food ordering service. "PizzaNet" – Pizza Hut’s digital ordering hub, launches, and accepts the first-ever online order, a large pepperoni, mushroom and extra cheese pizza. Peapod, which pioneers the online grocery delivery concept, is founded by Andrew and Thomas Parkinson in Evanston, IL. Home food delivery experiences rapid growth in China, which is expected to lead the world in 2019, followed by the United States, India, the United Kingdom and Germany. The online food delivery market reaches US$35 billion globally. SpoonRocket, Din, and Bento shut down, while services such as Sprig and Munchery undergo belt-tightening.ĭoorDash and Eat24 both partner with robot delivery companies (Starship Technologies and Marble respectively), and some observers see robot delivery as a necessary component of a sustainable and defensible business model for online food delivery. This period sees the shutdown of many online food ordering and delivery services, with the services engaged in food preparation seeing the hardest hits. But by September, online delivery still accounted for just about 3 percent of the 61 billion U.S. By 2015, online ordering is about to overtake phone ordering. This era is associated with the founding of Caviar and Instacart. With increased smartphone penetration, and the growth of both Uber and the sharing economy, food delivery startups start to receive more attention again. By the late 2000s, major pizza chains have created their own mobile applications and started doing 20-30% of their business online. Dotcom startups like Webvan, HomeGrocer, and Kozmo started online grocery delivery, but ended up closing in 2001 after the dotcom crash. This era is characterized by the rise of the Internet, the dotcom boom and the subsequent crash.
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